Turning Ideas into Businesses: An AI E-Commerce Entrepreneurship Program at New Taipei Industrial Vocational High School
This was more than a final presentation: it was a rehearsal for the future.Running from September 2025 through January, the school’s Data Processing Department designed a complete entrepreneurship program with two sessions per month. Its extended duration and infrequent but intensive sessions avoided rushing through a project. Instead, a rhythm closer to real work let students repeatedly test, revise and implement their ideas, experiencing the complete entrepreneurial journey from an idea to a brand that customers can understand, and then to products and an e-commerce website where purchases can be made.
Where traditional courses often focus on covering knowledge, this course took a broader approach: placing students in a realistic setting where they learned to think, collaborate, make decisions and take responsibility for outcomes. It developed more than tool users: it cultivated the next generation’s ability to move forward amid uncertainty, make abstract ideas concrete and turn creativity into value.
Why Was This Course About More Than Entrepreneurship?
At its core was a change in educational perspective:Turning the classroom from a place to submit assignments into a place to practice engaging with the world.
In the AI age, tools grow faster and information becomes cheaper. What remains scarce are people who can:
Recognize the underlying problem
Turn needs into solutions
Develop solutions into products and communicate their value
Validate through data and improve through iteration
Collaborate in teams and deliver under pressure
In other words, the course taught the “language needed to navigate future society”: asking questions rather than memorizing answers, and defining goals proactively rather than waiting for instructions.
Course Design: Bringing an Entrepreneurial Method into a High School
The school invited the CEO of Jing-Yeu International Ltd. to serve as an industry instructor. This brought more than a speaker to campus: it gave high school students access to entrepreneurial experience and a market perspective, helping them explore:
How the market evaluates a product
Why consumers choose to buy
How brands build trust
How a business moves from zero to its first implementation
How an idea becomes a repeatable, workable process
The hardest part of teaching is not sounding impressive, but helping students make something happen.
This course achieved that by breaking entrepreneurship into steps students could learn, practice and complete.
Stage One: Establishing a Shared Understanding of E-Commerce and Markets
The starting point was not a logo or a website, but a clear understanding of e-commerce. Without a market perspective, students can easily create work that appeals only to themselves.
The instructor returned to essential questions:
What problem are you solving? Does anyone genuinely care about it?
Who are your customers, and what are their everyday situations?
What value, beyond the product itself, do you offer: functional, emotional or identity-related?
Does every page of your website help people understand, trust and buy?
This stage moved students from thinking about a finished piece to thinking about value. That shift alone went beyond many project-based courses.
Stage Two: Team Strategy—Using Data Processing Strengths to Turn AI into an Advantage
Students then formed teams. A key lesson was that the value of data processing lies not only in technical skills but in systematic thinking.
AI became part of the workflow rather than a technical showpiece:
Design workflows that make customization a scalable service
Apply data thinking to questionnaire design, feedback analysis and strategy adjustments
Make generated images, copy and videos serve the brand’s positioning
Integrate AI previews, interaction and recommendations into the website experience
This accomplished something particularly valuable in a high school setting:Moving from knowing how to use AI to knowing how to create value with it.
Stage Three: Collaborative Canva Whiteboards—From a Blank Page to a Business Proposal
With a direction established, students entered a demanding stage that revealed their teamwork capabilities: a business marketing plan.
The instructor guided students in using Canva Whiteboards collaboratively, breaking the plan into practical elements and developing:
Brand positioning and brand story
Target customers and their pain points
Product value propositions and differentiation
Marketing strategies and channels
Ordering processes and service design
Questionnaire collection and data-analysis methods
What made this especially meaningful was that the instructor did not simply move quickly between groups, but responded to each team and sat down with them to discuss their work, refining each idea from a market perspective. For high school students, having someone invest time in developing their ideas is valuable. They responded with commitment, continuing to revise and strengthen details after class.
Stage Four: Building with Wix—Making the Brand Credible Online
After completing their plans, students used WIX to create e-commerce websites for their brands. This was not simply a website-building exercise: it translated commercial logic into an experience customers could understand:
Visual consistency and brand atmosphere
Homepage storytelling: explaining who you are and what you solve in one sentence
Product pages: selling points, use cases, specifications, delivery and important details
FAQs and processes that reduce uncertainty and build trust
Interaction that incorporates AI generation or customization workflows
This was real practice in product and brand management: students were learning to present to a market, rather than only to a teacher.
Stage Five: Product Making and Photography—From Concept to Something Sellable
One of the most meaningful aspects was that students actually made their products.
Teams used the department’s creative production equipment to make prototypes. The department head provided professional product-photography guidance, helping students understand that photographs do more than document an object: they are a key part of communicating value in e-commerce. Through lighting, composition, material presentation and contextual styling, students produced photographs suitable for their online stores.
At that point, students understood:Entrepreneurship is a process, not just a dream; it is about completion, not just inspiration.
Final Presentations: Practicing Proposals for the Wider World
In the final session, each team presented its slides and website. Rather than a conventional final report, this was practice in addressing a market:
Explain brand value clearly in a short time
Communicate the target audience and points of difference
Use the website to explain processes, build trust and support conversion
Bring products and photographs to a sale-ready standard
With the industry instructor’s support and the department head’s guidance, the presentations demonstrated a high level of commercial readiness. More importantly, students took on a more ambitious role:They were not only learners, but creators and presenters of proposals.
Five Team Showcases: The Beginnings of Five Virtual Companies
LumaMood | A Smart Lighting Companion That Understands Your Mood
CREΛT∞ Boundless Creativity Workshop | Turning AI Images into Statement T-Shirts
AI Memory Studio | Unique Gifts Built Around Your Stories
Dream Isle | A Workshop for Your Virtual Double and Merchandise
Paw Engraving Studio | Preserving Lasting Memories of Pets with AI
Highlights from the Five Teams
🔹 Team 1: LumaMood | A Smart Lighting Companion That Understands Your Mood
Main product: AI-powered mood-sensing lighting.
Brand positioning: “Every beam of light changes for you.” More than illumination, it offers emotional companionship in everyday life.
Website highlights: LumaMood used clearly structured sections to tell its story. Homepage lifestyle scenes, lighting categories and an interactive mood dialogue were strengths, with compelling product storytelling and a mature visual style.
🔹 Team 2: CREΛT∞ Boundless Creativity Workshop | Turning AI Images into Statement T-Shirts
Main products: AI-designed T-shirts, school collaborations and matching parent-and-child clothing.
Brand positioning: “No limits. Just create.” The idea in your mind can become your next statement T-shirt.
Website highlights: The AI T-Shirt Lab presented its collections and ordering process in a lively, clear visual style. The homepage and About section emphasized that anyone can be a designer. Dedicated ordering and AI-generation sections let visitors experience the brand’s interaction and playfulness without leaving the page, creating a brand prototype with both creative and commercial appeal.
🔹 Team 3: AI Memory Studio | Unique Gifts Built Around Your Stories
Main products: AI imagery combined with customized gift sets, including coasters, key rings and small cards.
Brand positioning: “Use AI to capture happiness and turn stories into gifts.”
Website highlights: AIMemory Studio focused on emotional value through story examples, gifting situations and an end-to-end service process. The team also implemented the Gemini image-generation API so customers could describe a story and immediately preview an AI-stylized image. This made the process more intuitive and interactive. The warm page design showed promising market awareness.
🔹 Team 4: Dream Isle | A Workshop for Your Virtual Double and Merchandise
Main products: 3D avatar modeling, motion capture and merchandise.
Brand positioning: “Give dreams a form, and make yourself the main character.”
Website highlights: Dream Isle had a complete structure and clearly visualized its process, from character design to motion capture and merchandise production. Students even produced character demonstration videos and merchandise models, making a strong impression.
🔹 Team 5: Paw Engraving Studio | Preserving Lasting Memories of Pets with AI
Main products: Pet keepsakes combining AI image generation and laser engraving.
Brand positioning: “AI engraves your pet’s lasting imprint.”
Website highlights: Paw Engraving Studio was the most developed end-to-end e-commerce prototype. Along with an AI preview simulation, it included a complete ordering process, product packaging and actual video demonstrations, showing potential to accept customer orders.
What This Course Offers Educators: The Future Can Take Shape in a Classroom
If you teach or guide student projects, this may feel familiar: often the issue is not a lack of ideas, but a lack of a practical method for realizing them.
This course demonstrated one possibility. A real entrepreneurial process within a school can help students engage with markets, understand value, finish products, revise using data and work together to deliver.
Entrepreneurship is more than starting a company. It is a broad learning framework:Helping students develop future capabilities through repeated choices and completed work.
The course left more than five websites, five presentations and five sets of products. It offered five roadmaps, reminding us that when education moves a little further forward, students can take a much larger step toward their futures.
#TurningIdeasIntoBusinesses: The New Taipei Industrial Vocational High School AI E-Commerce Entrepreneurship Program
#TurningIdeasIntoBusinesses: The New Taipei Industrial Vocational High School AI E-Commerce Entrepreneurship Program
Visit Learning with Jing-Yeu International on YouTube to watch the course video.
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